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How Rendering Has Revolutionized Architecture

November 15, 2019
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Before the age of three-dimensional modeling, architects relied heavily on hand-drawn renderings to guide their work and provide clients with an idea of how a project would develop. This was a time-consuming and tedious process that today’s architectural rendering has helped make simpler and more visually effective.

Architectural rendering makes use of 3D modeling software to visualize a project and generate two-dimensional images and animations of what the final design will be. Even for old-school architects who prefer to utilize hand-drawn work, this technology allows them to combine the traditional with the modern and still enjoy the benefits that come with 3D rendering.

One of the key areas that benefit from this technology is design analysis. As final plans are drawn up, renderings provide an opportunity to make adjustments and incorporate client desires even before construction begins. During the marketing of the project, 3D renderings make it easier to help potential buyers better visualize the space and how it can work to suit their needs. These presentations do a good job of providing investors with a clear indication of how the project will ultimately look on completion. Let us look at these benefits in a little more detail.

Creative Flexibility

Architects can use rendering to improve upon their designs in various ways. Whether it is to incorporate a client’s ideas or to improve energy efficiency, architectural rendering provides the ability to visualize a project more clearly and identify areas that can benefit from design changes. This line of work caters to a wide variety of lifestyles and can be adapted to conform to different needs. Being able to make alterations during the design process means being better able to meet market needs and find much-needed investment.

Securing Investment

Just as with architects looking to get a better understanding of how their projects are likely to turn out, 3D architectural rendering also helps buyers to better visualize how their investment will look like on completion. Providing realistic imagery that contains more than just floor plans helps to psychologically and emotionally stir the interest of investors. To help evoke these emotions, marketers will often ensure that the images and animations developed include furnishings, people, and other objects that give a real world view of how the space would work for occupants. This technology has become highly regarded for purposes of advertising and marketing that will attract clients looking to enjoy the lifestyle depicted through rendering.

Industry Advancements

The use of 3D rendering has slowly become the norm for most architectural projects. With time architects can be expected to be able to provide even more detailed and complex presentations. They should also be better at incorporating more modern architectural concepts like environmental sustainability. Because rendering involves digital input of data, it becomes easier to identify the contribution of each team member and how their work impacts the final design.

The use of this technology can be expected to not only become more prevalent but also further advanced by better software that will not only aid in the design and presentation stages but also how the project will progress and even budgeted for. With advancements like artificial intelligence (AI) joining the bandwagon, there can be better allocation of resources as more mundane technical aspects can be handled by the technology, freeing up the creative talent to focus on the art component.

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