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What are the Benefits of 3D Rendering?

September 2, 2019
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It used to be the case that when you needed a visual representation of how a finished architectural design will look on completion, you had to have a physical model designed and created to the same scale and specifications of the planned construction. However, these days, thanks to major advances in computer software and CAD design, this can all be done virtually with no process of trial and error when making up a physical model. This process is called 3D rendering.

This is great for construction and architectural design firms as it allows them to quickly produce a high-quality visual representation of their finished design to review and confirm with clients. It also allows them to test design concepts they may want to incorporate without going to the time and labor of producing and changing a physical model. But let’s take a more detailed look at how 3D rendering services can assist design and construction firms.


Obviously, the very first advantage is going to be the level of detail and scale that a 3D rendered design can achieve over a traditional physical model. While physical models give a fairly good idea of how a finished design will look from a distance, because of the size it naturally doesn’t give any real sense of scale or perspective as a visitor to the space in question.

3D Rendering allows you to see through the eyes of a life-sized person (via a computer monitor of course) how the proportions and aesthetics of the build will look. In addition, it will give a much more detailed visualization of the textures and colors used in the build and how various pieces of furniture will look when installed. The goal of this process is to be as true to life as possible before any construction work begins.

Construction Staging

3D rendering is usually used to show clients and construction professionals how the livable areas of the property should look upon completion. However, it can also be applied to the core construction process in many creative ways. It can be used to visually represent how the construction process is going, it can also be used to settle any concerns investors or clients may have about the progress of the build.

By using construction staging, you can also show potential buyers or investors how ongoing land development projects will look and grow over the years until completion, preferably by using straightforward and direct visuals. It can also be used to represent different options for various elements of the site such as fire escapes and emergency entrances or exits.


You can also leverage the power of 3D rendering to represent how the green areas and outside spaces of development will look in various conditions., Behind the scenes, this can also be used to predict and try to plan ahead for how time, water drainage and erosion will affect these outdoor spaces.

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